App licence
Licence agreement for the Little Now app
This is the agreement your copy of the app, and any subscription you buy in it, is made under. It is between you and the company that makes Little Now. It is not the same document as the website terms, which cover this site.
Effective and last updated: 27 August 2026
Who this is between
Little Now is made and licensed by Amalis Company for Designing
and Programming Specialized Software, a Kuwait Single Person Company
based in Rumaithiya, Hawalli, Kuwait.
Commercial Registration No. 548750
Commercial Licence No. 2026/10199
Contact: support@littlenow.app
Website: https://littlenow.app/
In this agreement, “we” and “us” mean that company, “the app” means Little Now on iPhone, iPad, or Android, and “you” mean the person using it.
Accepting this licence
You accept this agreement by downloading, installing, or using the app. If you do not accept it, do not use the app, and delete it.
Your purchase is also governed by the terms of the store you bought it from, and by the payment terms shown to you before the purchase was confirmed. Where a store’s own rules give you a right that this agreement does not, the store’s rules apply.
Who may use the app
The app is for parents and other adult caregivers. You must be at least 18, or the age of legal majority where you live, to use it or to buy a subscription in it. The app is not directed at children, and a child should not be the person operating it.
A subscription is for you and the members of your household. Your store may allow family sharing under its own rules; nothing here overrides that.
What you are allowed to do
We give you a personal, non-exclusive, non-transferable, revocable licence to install and use the app on devices you own or control, for your own family’s use, for as long as this agreement lasts. That is a licence to use the app. It is not a sale of it, and we keep everything we have not given you here.
You may not:
- copy, sell, rent, sub-licence, or redistribute the app;
- reverse engineer, decompile, or disassemble it, except where the law says you may despite an agreement saying otherwise;
- remove or alter any notice of ownership in it;
- use it to break a law, or to infringe another person’s rights;
- work around, disable, or interfere with anything in it that limits access to a paid feature.
The Little Now name, logo, artwork, written prompts, and the questions the app asks are owned by or licensed to us. Your licence to use the app is not a licence to reuse those separately from it.
What you write stays yours
Everything you put into the app is yours: your writing, your photographs, your videos, your recordings, and everything the app keeps about your children. We claim no ownership of any of it and no licence over any of it.
We could not use it even if we wanted to. The app has no account and no content server, and it does not upload what you write. We never receive a copy, which the privacy notice describes in full. You are responsible for what you choose to put in, and for having the right to put it there.
People you add to the app
The app can learn to recognise a face so it can offer to tag the same person in a later photograph. It does this on your phone, with a model inside the app, and what it keeps is a short list of numbers describing that face. No photograph and no measurement is uploaded, and we never receive either.
Those numbers are biometric information about a real person, and often about someone who is not you. So when you add a person, you confirm that you have that person’s permission, or, for your own child, that you may give it as their parent or guardian. Please ask before you add someone. If a person later asks you to remove them, remove them: the app erases their measurements outright rather than hiding them.
The retention and destruction schedule in the privacy notice sets out exactly what is kept, for how long, and what erases it.
Subscription, trial, and renewal
Little Now sells an optional subscription. The price, the billing period, and any free trial are shown to you on the screen that takes the payment, before you confirm it. Those figures come from your store and are the ones that apply.
- Your store takes the payment. Apple or Google handles billing. We never see your card or your billing address.
- It renews by itself at the end of each period, and your store charges the account you bought it with, until you turn renewal off.
- You turn renewal off in your store account, not here and not in the app: on iPhone or iPad in Settings, and on Android in the Play Store app. Do it at least 24 hours before the period ends.
- A free trial can be cancelled during the trial and you keep the rest of it. If you do not cancel before it ends, it becomes a paid subscription at the price you were shown.
- Prices can change. Your store will tell you before a changed price is charged, and will ask for your agreement where its rules require it. You can always turn renewal off instead.
What a lapsed subscription does not do
It never closes off memories you have already made. If your subscription ends, for any reason, you keep being able to read your whole timeline and to export everything in it. That does not expire and is not a courtesy we can withdraw: it is a term of this agreement.
What pauses is making new ones. Capture, the daily prompts, and recap generation are the paid part of the app. Subscribing again turns them back on, with everything you wrote still where you left it.
Refunds
Your store holds the payment, so your store decides refunds. We cannot issue one ourselves, and we cannot reverse a charge we never received.
- iPhone and iPad: go to reportaproblem.apple.com, or open Settings, tap your name, then Subscriptions, then Little Now, then Report a Problem.
- Android: open the Play Store app, tap your profile icon, then Payments and subscriptions, then Budget and history, find the Little Now order, and tap Request a refund.
If the law where you live gives you a cancellation or withdrawal right that an agreement cannot remove, you keep it. Write to us and we will help you put it to the right place.
Keeping your own copy
This is the part of this agreement worth reading twice, because the app is built around it.
Your journal lives in the app’s private storage on your own device. There is no copy on a server of ours, so there is no copy for us to restore. If the device is lost, broken, wiped, or the app is deleted, what was in it goes with it, unless a copy exists somewhere else.
The app gives you three ways to hold that copy, and using at least one of them is your responsibility rather than ours: a full export from Your data, an automatic copy into cloud storage you own, and your phone’s own device backup. What a platform backup actually captures and restores is decided by Apple, Google, or your device maker, not by us, and we cannot promise the result.
What we do not promise
We work hard to make the app correct, and we fix what we find. What we cannot promise is that it will be uninterrupted, error free, or that it will preserve your content in every circumstance. To the extent the law allows, the app is provided as it is and as it is available, without warranties that are not written down here.
Nothing in this section removes a warranty or a guarantee that the law where you live gives you and does not let an agreement take away. If the app is faulty, those rights are yours regardless of what this page says.
Limits on what we owe you
To the extent the law allows, we are not liable for indirect or consequential loss, and our total liability to you for any claim connected with the app is limited to what you actually paid us for it through your store in the twelve months before the claim arose.
Nothing in this agreement limits liability that cannot lawfully be limited. That includes death or personal injury caused by negligence, fraud or fraudulent misrepresentation, and any consumer right that the law where you live says an agreement may not remove.
Changes to the app and to this licence
The app is updated. Some updates arrive through your store and some are corrections delivered to the app directly, which is how a mistake can be fixed without waiting for a review. Features can change, and a feature can be withdrawn if it stops being safe or possible to provide.
We may update this agreement when the app or the law changes. The date at the top shows the current version. A material change gets additional notice where notice is required, and no change takes away a right that has already arisen under mandatory law. If you do not accept a change, stop using the app and turn renewal off.
Ending this licence
You can end it at any time by turning renewal off and deleting the app. We can end it if you materially break it, in which case your right to use the app stops, though nothing we do removes your data from your own device or from a copy you already hold.
The sections on what you write staying yours, on what we do not promise, on the limits of what we owe you, and on applicable law survive the end of this agreement.
If you got the app from the App Store
Apple requires these to be stated plainly, and they are worth stating anyway, because most of them answer the question of who to go to when something is wrong.
- This agreement is between you and us, not Apple. Apple is not a party to it. We alone are responsible for Little Now and its contents.
- What you may use it on. Your licence is to use Little Now on any Apple-branded products you own or control, as the Usage Rules in the Apple Media Services Terms and Conditions permit, including any sharing those rules allow.
- Support is ours. We are solely responsible for maintenance and support. Apple has no obligation to provide either.
- Warranty. We are solely responsible for any warranty, whether stated here or implied by law and not effectively disclaimed. If Little Now fails to conform to a warranty that applies, you may tell Apple, and Apple will refund the purchase price to you. To the maximum extent the law allows, Apple has no other warranty obligation at all in respect of Little Now.
- Claims. We, not Apple, are responsible for dealing with any claim by you or a third party relating to Little Now or your having it, including product liability claims, any claim that it fails to meet a legal or regulatory requirement, and any claim under consumer protection, privacy, or similar law.
- Intellectual property. If anyone claims Little Now infringes their intellectual property rights, we, not Apple, are solely responsible for investigating, defending, settling, and discharging that claim.
- Where you are. You confirm that you are not located in a country subject to a United States Government embargo, or designated by the United States Government as a terrorist supporting country, and that you are not on any United States Government list of prohibited or restricted parties.
- Who to write to. Questions, complaints, and claims about Little Now go to Amalis Company for Designing and Programming Specialized Software, Rumaithiya, Hawalli, Kuwait, support@littlenow.app.
- Third party terms. You must comply with any applicable third party terms of agreement when using Little Now.
- Apple may enforce this. Apple and Apple’s subsidiaries are third party beneficiaries of this agreement, and on your accepting it Apple has the right, and is deemed to have accepted the right, to enforce it against you as a third party beneficiary of it.
If you got the app from Google Play
This agreement is between you and us. Google is not a party to it and is not responsible for Little Now. Your use of Google Play is also governed by the Google Play Terms of Service, and Google handles the payment, the renewal, and the refund request as described above.
Where this agreement and the Google Play Terms of Service genuinely conflict, the Google Play Terms of Service govern the part of the relationship that is between you and Google, and this agreement governs the part that is between you and us.
Applicable law
This agreement is governed by the laws of Kuwait, and the courts of Kuwait have jurisdiction where the law permits.
If you are a consumer, this does not take away the protection of the mandatory rules of the country you live in, and it does not remove your access to the courts or the regulators there where that access cannot lawfully be waived.
Questions about this agreement
Email support@littlenow.app and use the subject “Licence question.”